brand endorsement

基本解釋

Licensing of brand (people pay to use a media brand as implied endorsement)
品牌授權(quán) (使用作為品質(zhì)保證的媒體品牌而付費)
The social ads are interesting, because you feel that you are connecting to a brand through an endorsement from someone.
百事的社交媒體主管希夫·辛格（Shiv Singh）表示：“社交廣告很有意思，因為你覺得是通過熟人的認(rèn)可才得知這個品牌的。
Song Hye Kyo in Korea by the brand endorsement, something very good, prices are approachable, and its natural chemical composition does not contain any added concept is known.
這個品牌在韓國由宋慧喬代言，東西很出色，價格也平易近人，并且以其純天然不添加含任何化學(xué)成分的理念而聞名。
www.cn-eb.com

Morals clauses are typically worded in such a way as to allow a brand to immediately terminate an endorsement contract, without any penalty, should the athlete endorser act in a certain manner that would tarnish the reputation of the brand.
FORBES: Nike's Disassociation From Lance Armstrong Makes Nike A Stronger Brand
In an article earlier this summer on PandoDaily, titled Celebrities Will Drive the Next Wave of eCommerce, Jeremy Liew, a seasoned e-commerce investor from Lightspeed Venture Partners, argued that the pervasiveness of social media creates an opportunity to take celebrity endorsement from mere brand association to a direct acquisition mechanism.
FORBES: Celebrity Endorsements: 15 Minutes of Fame...Or Shame?
Nike, the most valuable brand in sports, has terminated its endorsement contract with 7-time Tour de France winner Lance Armstrong.
FORBES: Nike's Disassociation From Lance Armstrong Makes Nike A Stronger Brand

品牌擔(dān)保
The collectivism adjusts above conclusions. For high collectivist, they are inclined to choose the C portfolio type (Brand endorsement type).
而且集體主義價值觀對其也產(chǎn)生一定的調(diào)節(jié)作用,高集體主義者更傾向于選擇品牌擔(dān)保形式的品牌組合,低集體主義者則有傾向于選擇品牌聯(lián)合中外資品牌在前的品牌組合形式的趨勢。