brand story

基本解釋

The brand story starts with a plastic cup.
品牌的故事從一個(gè)塑料杯開始。
From this we realize that only the quality of a luxury is not enough, we must talk about more brand story.
由此我們體會(huì)到，一個(gè)奢侈品僅有質(zhì)量還是不夠的，必須要講更多的品牌故事。
Concrete worked closely with SLP in developing the new line's strategic positioning, brand story and brand identity.
混凝土與SLP密切合作開發(fā)新生產(chǎn)線的戰(zhàn)略定位，品牌故事和品牌標(biāo)識(shí)。
gtn9.com

It was just focused on bringing up the product and making people wear the brand again and how the brand is aligning to this particular feeling and story.
蘋果只專注于提升產(chǎn)品,讓人們再次接受品牌,想辦法讓品牌能喚起一種情感和故事。
斯坦福公開課 - Twitter之父Jack.Dorsey演講：好奇和靈感的力量課程節(jié)選

Today, your brand story is how you distinguish yourself from the storm of information overload and attention deficit.
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