loss-leader
柯林斯詞典
1. N-COUNT A loss leader is an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other products at the same shop. (為吸引顧客而) 虧本出售的商品[商業(yè)]
Hoskins does not expect a huge profit from the cookies, viewing them more as a loss leader. 霍斯金斯沒有指望從曲奇餅上賺大錢，更多的是將其作為吸引顧客而虧本出售的商品。
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