newspapering group

Based on the theories of public communication , economics and management, this paper attempted to analyze the newspapering group's cross-region expansions . With the focuses of medium's operation and management and the business of interviewing and editing .
本文試圖以大眾傳播學(xué)、經(jīng)濟(jì)學(xué)、管理學(xué)為主要理論視角，重點(diǎn)從媒介經(jīng)營(yíng)與管理、采編業(yè)務(wù)等方面，以東莞報(bào)業(yè)格局的改變?yōu)檠芯總€(gè)案，對(duì)報(bào)業(yè)集團(tuán)的跨地區(qū)發(fā)展進(jìn)行分析。