brand commitment

基本解釋

Brand commitment of excessive, will eventually be deceived consumers to abandon even spit on.
品牌承諾過度，最終還是會(huì)被受騙的消費(fèi)者捨棄甚至唾棄。
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Brand commitment refers to the strength of the relationship between consumers (or customers) and a particular brand (or service).
品牌的承諾是指消費(fèi)者之間的關(guān)系強(qiáng)度（或客戶）和特定的品牌（或服務(wù)）。
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Brand Commitment To Quality.
高博品質(zhì)，質(zhì)量承諾。

"These headphones are enhanced by several audio technologies developed by HARMAN yet also reflect the brand's commitment to innovative industrial design, " said Dinesh Paliwal, Chairman, President and CEO of HARMAN.
ENGADGET: Harman Kardon trots out five iPhone-matching headsets, keeps you in high Apple fashion
In tandem with the gift, the company is also announcing a host of new policies to restore public faith in the GE brand, including a commitment to keep American jobs in America, and to create one U.S. job for each new job created abroad.
FORBES: Big Media Falls for GE News Hoax
Steve Jobs, for instance, unified a once-hostile board with his vision for the company through continued demonstration of his complete commitment to the Apple brand.
FORBES: Is Running A Country Like Running A Company? Should It Matter?

品牌承諾
According to past research in this domain, it proposed that four variables, including brand commitment, self-esteem, self-monitoring and self-confidence of consumer to brand, had influences on preference change.
基於前有文獻(xiàn)研究結(jié)果,發(fā)現(xiàn)消費(fèi)者對(duì)品牌承諾、自尊、自我監(jiān)控和消費(fèi)者對(duì)品牌自信均會(huì)對(duì)偏好改變發(fā)生影響。