brand economics

基本解釋

The introduction of brand changes the position and shape of demand curve, which is the theoretical foundation of brand economics.
引入品牌後改變了需求曲線的位置和形狀迺品牌經(jīng)濟(jì)學(xué)的理論基礎(chǔ)。
It gives a distinction between transaction cost and choice cost and further deepens the acknowledge of choice cost that is the core concept of brand economics.
本文區(qū)分了交易費(fèi)用與選擇成本的差別，進(jìn)一步深化了對(duì)“品牌經(jīng)濟(jì)學(xué)”分析範(fàn)式的核心範(fàn)疇——選擇成本的認(rèn)識(shí)。
This study, from a brand point of view, analyzed the company's continued growth and value assessment system, and further enriched and improved the principles of brand economics.
本文的研究，從品牌角度分析了公司的持續(xù)成長(zhǎng)機(jī)制和價(jià)值評(píng)估問題，進(jìn)一步豐富和完善了品牌經(jīng)濟(jì)學(xué)的一般理論。

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品牌經(jīng)濟(jì)學(xué)
But the "choice cost analysis paradigm" of the brand economics could very well resolve this problem, because the analysis of ideas rather than to measure the uncertainty itself, but by reducing the choice cost to reduce the uncertainty.
但是品牌經(jīng)濟(jì)學(xué)的“選擇成本分析框架”卻可以很好的解決這個(gè)問題,因爲(wèi)該分析思路不是去度量不確定性本身,而是通過降低導(dǎo)致不確定性産生的選擇成本來降低選擇行爲(wèi)的不確定性。