brand extension evaluation

基本解釋

An Empirical Analysis of Brand Extension Evaluation Model Basing on Consumers Product Knowledge;
運(yùn)用實(shí)証研究的方法研究品牌聯(lián)想對服裝品牌延伸評價(jià)的影響。
The influence of brand association on brand extension evaluation of garment was studied in the paper through experimental study.
運(yùn)用實(shí)証研究的方法研究品牌聯(lián)想對服裝品牌延伸評價(jià)的影響。
The author of this essay advanced the brand extension strategy evaluation model based on the customers characters through analyzing the influencing factor of the brand extension strategy.
文章從品牌延伸策略概述入手，就我國企業(yè)品牌延伸策略應(yīng)用中存在的問題進(jìn)行了分析，提出我國企業(yè)成功運(yùn)用品牌延伸策略的現(xiàn)實(shí)對策。