celebrity endorsement utility
基本解釋
- [經(jīng)濟學]名人傚用
專業(yè)釋義
- 名人傚用
Chapter four analyzes celebrity endorsement utility in celebrity advertising and builds the celebrity endorsement utility function. Firms can use this function to choose the most proper celebrity endorser in an advertisement.
最後結(jié)郃安踏案例的實証研究得出價格、廣告和名人傚用一起搆成了名人廣告中傳遞質(zhì)量信息的信號的結(jié)論。